“I’m Jake, a coach with a Diploma in Clinical Hypnotherapy from the Institute for Psycho-Systems Analysis™ (IPSA) and a Professional Member of The International Renaissance Psychotherapy Association (IRPA)”
With two years of professional training and over five years of personal development, my journey leading up to my coaching career began at 18 as a youth development worker in the USA working with children and teenagers between the ages of 7–17 at a recreational summer camp up in the Sierra Nevada Mountains. I then spent my early twenties in New Zealand working and hiking mountains (mostly hiking) and then eventually returned home to northern England.
There I began working as a support worker within the National Health Service, where I worked in various areas, including surgery, medicine, and emergency care.
I later ventured into pre-hospital medicine and earned an Associate Award in Paramedic Science, which included work experience and placements in a range of community and hospital settings and actively responding to emergency calls in the community under the supervision of clinical mentors.
What gets me up every morning is my calling to help others and, in the context of coaching, helping others achieve their goals and realize their full potential in the world. This spirit has guided me through my whole life both personally, within my own relationships, and professionally in varying contexts.
In 2020, a time of social lockdown and isolation, I got in contact with Steve and Pauline Richards, founders of Psycho-Systems Analysis™, where I underwent two years of professional training and obtained the Diploma in Clinical Hypnotherapy. Thereafter, I was supported through my own personal development, uncovering my personal myth and my calling, and I further studied and applied Psycho-Systems Analysis™ in my own life and with others.
I found a professional home at IRPA and a context where I could fulfil my own potential within the healing arts.
I’ve overcome numerous personal challenges and adversities and am fully dedicated to lifelong learning and personal development. I’ve witnessed so many others overcome their own challenges, often in the most desperate of times, showing me, firsthand, the power available for every individual to uncover their own creative, adaptive, and positive potential.
Outside of professional coaching, I spend my time still hiking (within the UK) and remain connected to the land and the natural world. I am a lifelong student of humanities and science and work on my own creative endeavors in creative writing and music.
About Me
I’m Jake, a coach with a Diploma in Clinical Hypnotherapy from the Institute for Psycho-Systems Analysis™ (IPSA) and a Professional Member of The International Renaissance Psychotherapy Association (IRPA).
July 2022 with Co-Founder Pauline Richards of the Institute for Psycho-Systems Analysis™ - the Wirral, UK
July 2022 with Co-Founder Steve Richards of the Institute for Psycho-Systems Analysis™ - the Wirral, UK
Summer 2016 - Youth Development Staff Photo- Mountain Camp USA
December 2024 - Paramedic Science Cohort Group Photo - UK
February 2015 up a mountain! - New Zealand
Consultations
I offer an integrated bio-psycho-social approach, underpinned by psychodynamic principles which have been informed through my training and own personal development in depth psychology, specifically Psycho Systems Analysis™. This training allows me to guide you towards overcoming obstacles, resolving conflicts, achieving your goals, and supporting lasting positive therapeutic change in many areas of life.
My approach is personalized and tailored to each individual, and I work with people from all backgrounds and abilities in various areas and endeavors, supporting them towards health, creativity and lasting positive change in their lives.
Clinical Hypnotherapy
Neurohypnoanalysis
Psychodynamic
Coaching
The list below is not exhaustive, but may represent some areas that I can support you with:
Personal Development: This is about supporting your growth towards a positive, optimally adaptive and creative version of yourself. I work with you in creating a therapeutic space for this potential to come through, to be understood, and ultimately actualized in the world.
Life Coaching: More broadly, we can explore your values, strengths, and aspirations, addressing obstacles such as conflict, lack of direction or limiting self-beliefs. Whether you aim to advance your career, improve your well-being, or find greater purpose and meaning, Life Coaching can be a useful tool for discovering your next steps and moving towards these goals.
Relationships: I provide a safe, supportive space for working towards stronger relating, both with yourself and others. This can include romantic, familial, or professional relationships.
Life-Transition: I can support you through significant changes, such as career shifts, relocation, retirement, or major life milestones that you feel you may be struggling with. We can explore the emotional, psychological, and social aspects of such transitions and way forward towards health, creativity and adaptation.
Spiritual: I can help you with navigating your spiritual life as an individual, free from any dogma or discrimination of any kind and support you towards accessing your own inner power, knowing and healing and ultimately meaning for life. I work with those from any religion or spiritual practice.
I offer a safe, therapeutic and non-judgmental space and really look forward to speaking with you.
My sessions last up to 90 min via Zoom at the rate of £60/hour.
I do offer a sliding scale rate based on your financial circumstances. I believe that everyone should have available support for personal development and have access to coaches to achieve their fullest potential, please email me for more details if this applies to you.
I also offer free 30 min discovery calls if you would like to speak with me prior to booking.
All sessions/consultations are confidential. I only store personal information that is submitted when a session is booked and for follow-up emails, which are securely deleted after use. Session notes for supervision are anonymized, and any personal information that is provided is stored securely in compliance with GDPR in the UK, and retained only as long as necessary. Follow-up emails are welcome; please contact me at
JakeLFord@protonmail.com
Disclaimer:
My coaching sessions are designed to support personal growth and development but are not a substitute for professional medical or psychological treatment. I am fully insured to practice as a coach in areas such as life coaching, relationship coaching, and personal development, which can complement mental health support but cannot substitute it. These sessions are intended to work alongside, not replace, any medical or psychological care you may need. I engage in ongoing professional supervision and adhere to an ethical code of conduct, ensuring a high standard of practice. Please consult with me to determine if coaching is suitable for your goals and seek licensed professionals for medical or psychological concerns.
Due to the nature of hypnotherapy, which requires a controlled in-person environment, I offer hypnotherapy services exclusively in person and not online.